Spain through the looking glass

Scorpion bites airline passenger

with 2 comments

In the brave, almost-new world of cyberspace it’s comforting to know that companies are tracking our every mouse click so as to be better able to sell us the products we all know and love so much.

Sometimes, though, this targeted marketing strategy crashes and burns as was the case with easyJet’s recent attempt (web capture below) to sell me tickets while I was reading the story of a woman who had been stung by a scorpion on a long-haul flight (backstory follows).


So here’s the background: a couple of months ago, I jumped onto to easyJet’s website to check the prices of return flights between Madrid’s Barajas airport and Basel in Switzerland. Since then, the low-cost carrier’s friendly little orange ads have appeared on every webpage I visit that contains even a sniff of a reference to either Madrid Barajas airport or airline travel.

Unfortunately, this time easyJet didn’t quite hit the mark. The picture above tells the sorry tale of a Swiss woman who, a few days back, was bitten by a scorpion while flying Spain’s national carrier, Iberia, between Costa Rica and Madrid. She was subsequently rushed to hospital where she remained under observation overnight.

All this was a red flag for easyJet. The flood of relevant terms on the page I’d opened (Madrid! Airport! Airbus! Swiss woman! Iberia!) must have lit up their control panels like a landing strip. The presence of a scorpion on the page was immaterial to the logarithmic masters in orange. It was patently clear: this man wants to book a fly with us!

Still want to fly from Basel to Madrid Mr Mills? Hmm, I think I might pass for now if that’s OK.


Written by georgemills25

November 27, 2012 at 09:14

2 Responses

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  1. Sage advice for someone in my line of work.

    Also explains why I am constantly pestered about flying Iberia when scorpion shopping.)


    November 27, 2012 at 09:27

    • What I find really frustrating about the easyJet marketing I’m bombarded with at the moment is that I actually booked a (non-scorpion) flight with another airline weeks ago but will now have to put up with ads until the flight date has passed…


      November 27, 2012 at 20:22

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